🎈Creating superfans
How do you turn attendees into superfans?
Most gatherings are mediocre. They follow a predictable script: unstructured mingling in a nice venue. People also follow their own social autopilot script: talk only to those you know and stay composed.
To break this pattern, you must rip up the script.
The moment an attendee arrives, make them feel not just welcome, but smart and socially desirable.
Before they arrive, give them a social rulebook that encourages curiosity and vulnerability.
Start your event with an energizing opening ceremony that creates an immediate sense of belonging.
Replace alcohol and sugar with elixirs and vegetables, which improve mental functioning.
At the peak of the event, give them a live call to action to put the next event in their calendar.
Superfans show up again and again. As the host, treat people like your superfans, leave the conventional scripts behind, and make people feel alive. You’ll be on your way to sold-out events.
I don’t know everything, but I sure know how to ignite joy. I hope this email has inspired you to do that.
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